I always give stress on reading user reviews before going for any product or service. Some people either in hurry of negligence gives no importance to reviews and then they get into loss. Point is a service or product lets say for example a web host can look very good, their flashy website can lure you but when you buy a hosting plan, after using for some days you find that host pathetic! There are thousands of web host available today and new ones popping everyday, so if one needs to buy a hosting plan the first thing he should do is visit a web hosting review site, read the users review and then make a decision. There are some reputed hosting companies which are very popular and going with them means you cannot go wrong but often these hosting are too costly and does not fit the budget of every webmaster. Looking for cheap host can fetch you many result and you may find a jaw dropping deal but when you buy a cheap plan, you need to be more cautious as these companies are often new and not so popular. Buy hosting only when you have found more positive feedbacks and reviews about that host, there will be some negative reviews too as some people may have had some problem but its natural as no host can provide 100% satisfaction to all its customers every time, so you can neglect those and look for how much value you are getting for your money.