Thank you very much for the reply James. Yes, regarding AdSense ads integration, I was already told that in the “Ad-placement on my new ’tadejpersic.50webs.com’ site”: http://forums.digitalpoint.com/showthread.php?t=320474 thread that I opened on DigitalPoint forums. However, I must confess that I don’t know exactly what to change, I mean you said to: “use the same blue color for the border and background colors of the ads”, so you mean that in the ads-code I should use the blue color (the one as it’s used as a page background) instead of the white colour?? So that means to simply replace the blue color with the white one anywhere in the AdSense ads’ code where the HTML code for the white color appears??!

Ivan Tadej (user: “tayiper”)

Referral Link: http://www.senserely.com/referral/7777778

Yes Ivan, there are two fields in the adsense code (note that there aren’t there if you didn’t select any specific color scheme when creating your adsense block in adsense admin) which you should set to the same blue as your background, they are BACKGROUND and BORDER. Then the three others are TITLE, LINK and TEXT. You’ll probably have to change the TITLE one because a blue link on a blue background is not the best :-) You should simply have the title in white, or whatever is your actual link color on your page. The TITLE of adsense ads should be the same color as the other links in your page. Or it should be a little different, ligther or darker, but in the same color, for best click results.

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Thanks again, I will do that as soon as possible!!

Ivan Tadej (user: “tayiper”)

Referral Link: http://www.senserely.com/referral/7777778

Well, and I am just reporting back that I have finally did it… Please James can you visit it once again and tell me if it’s as you’ve imagined it or at least if it’s OK?! Oh and by the way, I haven’t found the “TITLE” one in any of the AdSense-enabled websites’ source-code that I’ve checked so far.

Ivan Tadej (user: “tayiper”)

Referral Link: http://www.senserely.com/referral/7777778

Sorry, my bad, there are only Link, Text and URL

When I was talking about TITLE I was referring to Link.

OK now my suggestion to you (apart from putting another adsense block above the fold) is to have the BGCOLOR of the ADLINK (google_color_bg) of the same light blue as the background of your navigational links.

It will not look exactly the same (the background will be a full line of light blue) but the effect will be what you expect: an increase of your CTR.

Good luck

Hey James, thanks again for a quick and educative reply. As first, sorry but what exactly do you mean by “above the fold” (btw. I want to “learn” the meaning of this phrase for a long time now), and as second, what is your opinion on setting the colour for/of border (i.e. to other than blue, but possibly some light/unobtrusive) compare to being invisible as it is now??!

/EDIT: Incidentally I was referred today on some forum to this particular article: http://en.wikipedia.org/wiki/Above_the_fold on Wikipedia, however I am not 100% sure if the meaning of that one is actually the same (although it surely/obviously is at least similar) as what you wanted to say with this phrase!!

Ivan Tadej (user: “tayiper”)

Referral Link: http://www.senserely.com/referral/7777778

Hi, I believe the border and background color on adsense blocks on your site should be of the same color as your background. The adlink in your particular case should have a bg color of the light blue, not the border color.

on adlink the border color is the color behind the ADS BY GOOGLE text, the bg color is the color behind the links.
This is the same as for adsense blocks except that horizontal adlink has no border, just the space where ADS BY GOOGLE is.

Above the fold means what a user sees of your website without scrolling down the page. Let’s say for users with a 1024x768 resolution.

… I’ve re-read that article on Wikipedia website, and I see now that somehow it does in fact explain the very same thing as I guess you were referring to, i.e. for the AdSense ads (probably you meant Leaderboard Text-Ad) being located in the upper half (where I currently have one Link-Unit) instead of the lower half of website’s page as it is displayed in a web-browser.

Ivan Tadej (user: “tayiper”)

Referral Link: http://www.senserely.com/referral/7777778

Well, it’s a totally unimportant note, but for the sake of accuracy: you know James, I wrote and posted (as usual, I wrote it when off-line) that previous comment of mine before seeing that you too have posted a new comment.

Ivan Tadej (user: “tayiper”)

Referral Link: http://www.senserely.com/referral/7777778