Maybe you are new to online marketing or SEO(serach engine optimisation)etc etc.. You are figuring out how to start where to start,what resources to use,how much to spend.You are wondering how few people are making fortunes online. Simple.You have to do the following steps:

1)Research

2)Explore the ideas

3)Explore the products which you think might be
helpful.

4)Study step by step what the experts say.

5)Learn the basic things like HTML and related
programs.There are vast resources online that
offer free to learn.

6)Study the search engine optimisation tricks
and tips.

And more to mention.
If you need some tips and tricks just let me know.though I am not an internet millionaire.But have a dream to be one of them.:)