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The following document represents the collective wisdom of 37 leaders in the world of organic search engine optimization (SEO). Together, they have voted on the various factors that are estimated to comprise Google’s ranking algorithm (the method by which the search engine orders results).
The result is a resource of incredible value, 90-95% of the knowledge required about Google’s algorithm is contained below.
Top 10 Ranking Factors in 2007:
1. Keyword Use in Title Tag (98%)
2. Global Link Popularity of Site (90%)
3. Anchor Text of Inbound Link (88%)
4. Link Popularity within the Site’s Internal Link Structure (82%)
5. Age of Site (80%)
6. Topical Relevance of Inbound Links to Site (78%)
7. Link Popularity of Site in Topical Community (78%)
8. Keyword Use in Body Text (78%)
9. Global Link Popularity of Linking Site (74%)
10. Topical Relationship of Linking Page (72%)
Introduction of the study:
http://www.seomoz.org/blog/ranking-factors-version-2-release…
Actual page of the study:
http://www.seomoz.org/article/search-ranking-factors
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