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Please let me introduce you to ContextWeb, an ad-supported property reaching more than 54 million unique visitors monthly with 350 advertisers and 1000 publishers. ComScore Media Metrix ranked ContextWeb 27th largest ad-supported property in march 2007.
The company, founded in 2000, has real-time page-level technology known as ContextAd which delivers ads much like Google AdSense do, meaning very well targeted ads, most of the time. :-)
What is new about that company is that on May 1, 2007 it announced that it will open the first true online advertising exchange: ADSDAQ ( http://www.adsdaq.com )
Unfortunately this exchange is not for us poor little AdSense Publishers, because the requirements are that you must be a comScore 250 site or have a site generating in excess of 10 million monthly impressions in order to be considered for ContextWeb’s Open PO program. ADSDAQ provides pricing control and the ability to set a firm “Bid” or “Ask” price to all traders (publishers and advertisers).
To explain it better, imagine if you could log in your AdSense admin and say: for this site of mine, I don’t want any ad earning me less than 0.5$
So if for your page there’s no ad at your asking price or more, you will instead display alternative ads of yours or another ad network, wouldn’t that be cool?
Please note that this blog entry is sponsored by ContextWeb, if you want me or other bloggers to review your site/product please click here.
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