If you are just starting your online business, you are probably using (at least you should be using) affiliate products for some portion on your business. If you are marketing your business writing articles, you are certainly familiar with the author’s resource box. This is the section of the article where you include links to your website, blog, of products that you are promoting.
But what kind of links is best and how many should you use? I find that it best to use a total of three links. One link, usually the first, should direct viewers to the squeeze page on your site. This link will attract new subscribers onto your list and insures that your business will continue too grow. I suggest that you use the remaining two links to direct people to either your own product or affiliate products that you are recommending. If you are just starting out, you probably don’t have your own product, so in that case, you should use two links to affiliate products.
But you should NEVER use a link pointing directly to the merchant’s sales page. This will cause problems and a loss of business in the future. Why is that? On a regular basis, all but the best affiliate products disappear. This is normal. Merchants withdraw products for many reasons. It can be because of lagging sales, or the product has become obsolete, or a thousand other reasons. But whatever the reason, you should know that it happens on regular basis.
How does this affect you? If you’ve submitted 100 articles to 25 different directories promoting an affiliate product that has disappeared, those articles are now worthless to you. And it is almost certain that you don’t have the time to edit those worthless articles.
To prevent this from happening to you, you should link your affiliate products through a re-direct page on your website. That way, if an affiliate product goes out of business, it is an easy matter to find a very similar product and alter your re-direct page so that it links to the new affiliate product. That way, all of your work is not lost.
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