Senserely has to one of the ugliest sites on the web. All it’s missing is a few animated gifs and meaningless links to an under construction sign, yet despite it’s hideous color scheme and mess of a layout, the click through rating from Senserely is one of my highest.
Now Google’s terms of services forbids me from giving the details of all my click throughs, but lets just say that if all my other pages had the same click through percentage as Senserely, I could take a couple extra vacations a year.
My sites cover topics that are technical (really low click throughs), business related(not too bad), or about just plain junk (about the same as business). I tried out this blog just as a test. I posted a couple of my old junk posts to see how they did. The traffic here isn’t much to brag over, but some of the posts exceed what the value of those on my well designed and organized site just because the click throughs.
Maybe I should just throw good design in the garbage. Maybe when people get here they’re so confused, the find the quickest way out (by clicking on an ad).

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Hi, I thought it was THE
Hi, I thought it was THE ugliest, so you know worst ones? :-)
Joke aside, you’ll notice there’re two different ad placements on senserely, one is for content pages, such as this one where the adsense blocks are blended within the content, or as a menu, etc. Blended.
The other is for all general pages such as the homepage, there you have the winning formula, I don’t do it for nothing, you put all you’ve got above the fold and see your CTR rise. Of course some are saying, yeah but it’s not user friendly, blablabla, ok then remove your adsense from your page so it will be user friendly.
I mean you have to make choice in life, either you’re earning money with adsense either you’re playing with adsense and will complain about low CTR.
There are other types of ad placement that I use on my sites, but as a general rule, for higher CTR put all you’ve got above the fold, the user shouldn’t have to scroll down to click on any of your ads. The only thing left should be maybe a google search box at the bottom of the page because you can put 2 and the first one would already be where people look for it: top right corner.
Cheers,
James
Let Me Give You 15 Dollars…